Matthew Linklater

Let Your Abstraction Set The Stage With Your Sales Prospects

Copyright (c) 2011 Matthew Linklater Recently, I started reading Ayn Rand's Atlas Shrugged as a recommendation from the Founder of today's wildly successful email marketing company, Groupon, Andrew Mason. The book was suggested as a tool for better und... Read >

If You Build It…He Won't Come Without Sales And Marketing

Copyright (c) 2010 Matthew Linklater Let's face it. We've been lied to. We all love getting caught up in a good movie, and who doesn't feel sentimental just thinking about the 1989 baseball flick, Field of Dreams? In the movie, Kevin Costner, playing a... Read >

Position Your Product For Success: The Difference That Makes A Difference

Copyright (c) 2010 Matthew Linklater Does your company have that special something that makes you stand out against the crowd of your competitors? Or, rather, are you sinking in the sea of sameness with a weak message and no value proposition to set yo... Read >